A few common falsehoods about social media marketing
When it comes to social media there are a lot of misconceptions. It is important to consider the following falsehoods when planning a strategy for your business.
False: You need to be on as many social platforms as possible.
While every social media platform brings something unique to the table it is more important to figure which one(s) fit your needs the best and focus on growing that channel first.The first thing many companies do is start an account on facebook, twitter, instagram, snapchat, youtube all at the same time. This is an easy way to get overwhelmed and not see any results. A good tip is to start with the platform you have spent the most time using as you will be more familiar with how it works and how the businesses you follow are using it.
False: Only young people are on social media.
Social media is used by people of all ages. 4 of 10 seniors now have a smartphone and over 60% of seniors that are online have Facebook accounts. Not to mention half of Facebook’s 2 billion users are over 35. Knowing your target demographic and learning how to reach them is the key.
False: Social Media only works in certain industries
While social media may work better in some industries than others, it can and will help grow business in ANY industry. Again it is a matter of knowing your demographic and learning how to reach them (I said this twice because it is important:)
False: Social Media is 100% free
While it is totally free to use most social platforms as a user. This is not always the case when using it to market your business. While paying isn’t a requirement, you will see a lot more success a lot faster by paying for ads and boosted posts. With the right strategy you can see great results on a modest budget, but there is a strong learning curve to running paid traffic so if you aren’t sure what you are doing it is easy to burn money. If you are just starting out be prepared to go through some trial and error, or skip that part by consulting with/hiring with a professional.